![]() In this sense, the restaurant’s internal processes also affect the result and user experience. As much as the final product is the meal, other factors can influence the customer experience, such as: waiting in line, waiting for a server, the speed of preparing the order, how it is presented, and how it tastes. ![]() For example, there are several user contact points between the brand/company during a purchase process, from attraction marketing to after sales. User experience goes beyond the interaction with a product. Please continue with the article to understand precisely Service Blueprint and how to use it to map your services! What is Service Design?īefore we talk about Service Blueprint, it is essential to understand the concept that precedes its use: Service Design. The good news is that there is a perfect tool for this: Service Blueprint. Some examples are a button that doesn’t work, a poorly written text, or an image with an error.īut when we talk about processes and flows, how can we identify their mistakes, bottlenecks, and improvement opportunities? ![]() Now, a product, or an interface, are objects whose flaws and inconsistencies are more explicit. So, how can we analyze the service to improve it? When we talk about the difference between a service and a product, perhaps the first thing that comes to mind is the question of tangibility.Īlthough the concept of service and product is changing and they are increasingly incorporated, the question of tangibility is almost a mantra.
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